THE REAL WARREN BUFFETT

MANAGING CAPITAL, LEADING PEOPLE

James O'Loughlin

"A very fine book, nicely analysed and extremely well written."
Hersh Shefrin, Professor of Finance, Santa Clara University and author of Beyond Greed and Fear.

At a time when Warren Buffet has again emerged as the defining sage and darling of Wall Street, this fascinating book explodes the myths that surround the man from Omaha and brings new insights into his remarkable successes - as a manager, an allocator of capital, and a role model for financial managers, investors, and business executives around the world.

A synthesis of biographical, business and psychological analysis, this is an original study of Warren Buffett's leadership - a look inside the mind of the man himself - that unveils the real secret of how he has lead Berkshire Hathaway to such staggering successes and why he is recognized worldwide as our modern-day "man for all seasons", a role model for financial managers, investors, and business executives around the world.

Many best-selling books have tried to unlock Buffett¹s secrets by analyzing his genius as a stock picker. But they missed the point; zeroing in on his original management style and leadership approach, The Real Warren Buffet stands apart with its powerful and practical lessons, and its fresh look into how Buffett has become the second richest man in America.

James O'Loughlin is Investment Manager and Head of Global Equity Strategy for the Cooperative Insurance Society, one of the largest insurance companies in the UK with over $20 billion in assets. He lives in Manchester.