WINNING THE TALENT WARS

HOW TO MANAGE AND COMPETE IN THE HIGH-TECH, HIGH-SPEED, KNOWLEDGE BASED SUPERFLUID ECONOMY

Bruce Tulgan

"Every page will grab you and change your thinking. Bruce Tulgan has great solutions to the greatest business challenge in the new economy: recruiting and retaining the best talent."
Douglas McCracken, CEO, DeloitteConsulting

Five years ago, in Managing Generation X, Bruce Tulgan stunned management by suggesting that the stubborn independence of young workers - who came to be called "free agents" - was more than a temporary irritant. It was actually the opening shot in what would become a massive revolt against the traditional corporate worker / management relationship.

"Free agency" has swept across the workforce, luring people of all ages, and in Winning the Talent Wars Bruce Tulgan shares what he has learned and taught at the front lines of this war for talent, a war that many see as the most important challenge business faces today.

In the new environment:

• Retention is no longer the name of the game; fluidity is.
• In every company there are people creatively solving problems. But they aren't sharing their successes because they are going outside company rules
• A downturn in the economy will not mean a return to the old ways
• Staff the work, not the job
• Pay people only when they deliver valuable results. But pay them what they are worth
• Stop wasting money training people for long-term careers
• The most successful organisations will be those that have the fewest people in old-fashioned jobs...

Winning the Talent Wars is based on five additional years of research and comes through consulting with Fortune 500 companies about getting productivity from this new type of workforce. But Tulgan also brings to the table valuable, never-before-published stories about how managers at some of the world's most influential corporations are quietly coming up with innovation.

Bruce Tulgan is an adviser to business leaders and a sought-after speaker with clients including Ernst & Young, Johnson & Johnson, Texas Instruments, and National Car Rental. He is the founder of RainmakerThinking, Inc., a research, training and consulting firm advising a wide range of organisations on realigning recruiting, performance management and retention practices to fit the new "free agent" career path. He is the author of the bestselling Managing Generation X, as well as other books, and has written for the New York Times.