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THE MAGIC OF DIALOGUE

TRANSFORMING CONFLICT INTO COOPERATION

Daniel Yankelovich

"The art of dialogue is becoming an indispensable management tool. This book shows ways of doing dialogue in a clear and cogent manner that managers will find invaluable."
Charles M Lillis, Chairman & CEO, MediaOne Group, Former Chairman & CEO, Meredith Corporation

In The Magic of Dialogue, renowned social scientist Daniel Yankelovich does more than revive the ancient art of dialogue; he reinvents it in a brief, practical form that suits our ttimes. Drawing on decades of research, he offers a method that will help managers, leaders, businesspeople and other professionals succeed in the new economy. By helping them to master the communication skills needed to conduct dialogue successfully, he shows how the discipline of dialogue can make them more effective managers, strengthen relationships, resolve problems, and achieve shared objectives.

Not just another form of conversation or discussion, dialogue is a specific skill to be acquired, a skill as important as the techniques of negotiation. Successfully practiced, it can produce extraordinary results.

Daniel Yankelovich is an adviser to large corporations, government, and professional organizations monitoring change in culture and public opinion, and is the founder of Daniel Yankelovich, Inc., now Yankelovich Partners. He is one of the world's most famous public opinion experts and is the president of the Public Agenda, a not-for-profit organization for airing public policy issues. A professor at the University of California at San Diego, he lives in New York and San Diego.