VERTICAL TAKE-OFF

THE INSIDE STORY OF BRITISH AEROSPACE'S COMEBACK FROM CRISIS TO WORLD CLASS

Sir Richard Evans & Colin Price

"Fascinating to anyone who is serious about corporate change."
Financial Times

"Vertical Take-Off contains invaluable lessons for practitioners in any industry who are involved in, or facing the challenge of managing culture change. It is for this reason that the book is highly recommended."
Supply Management

Matched in size only by such giants as Boeing and Lockheed, British Aerospace is known the worldd over for such engineering achievements as the invention of the Harrier Jumpjet, and for its contributions to both Concorde and Airbus. However its revolutionary transformation from a staid, lumbering corporation to a swift and sure-footed £14 billion leading defence and aerospace company is without equal.

In this candid, behind-the-scenes look at one of the greatest corporate turnarounds of the decade Vertical Take-Off offers lessons for any business in any industry facing the real world challenge of managing massive change successfully. Evans and Price describe how they became architects of one of the world's biggest and boldest change programmes - an initiative that created a new mindset, a new culture and new leadership to galvanize an internally divided, under-performer into a stock market favourite.

Sir Richard Evans is Chairman of British Aerospace. He was awarded the CBE for Services to Export and knighted in the 1996 Queen's Birthday Honours.

Colin Price, now a partner at McKinsey & Co, was formerly glbobal head of the Strategic Change consulting practice at PricewaterhouseCoopers and co-author of Straight from the CEO (published in paperback by Nicholas Brealey Publishing), The Paradox Principle and Better Change and is a regular speaker at international conferences.