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ENTERPRISE.COM
MARKET LEADERSHIP IN THE INFORMATION AGE
JEFF PAPOWS
"There are an awful lot of books about the Internet and e-commerce. Enterprise.com is the best so far."
Business Life
"This is an essential read. Jeff Papow's book is a serious analysis from a mainstream corporate executive. The technology is maturing at a frightening pace, and if you accept Papows' analysis, you cannot afford to ignore it."
Chris Lindesay, Strategy
The ultimate insider's guide to the information economy, Enterprise.com offers the most incisive and powerful vision to date of the technology revolution. It explores the more profound implications of the information economy, focusing directly on the business implications of the World Wide Web, the collaborative technologies that catalyse its greatest impact, and on its ever-growing influence on market leadership and the way organizations work. This book goes far beyond the traditional boundaries of business to explore :
- why the Web has become the most over-hyped but under-valued business tool
- why business leaders must become fluent in the language of IT or risk losing everything
- how IT takes "knowledge management" to its full potential, and
- how the adoption of new technologies is forever changing the roles and responsibilities of educators, researchers, policymakers, and general citizens.
Hailed as the most eye-opening look at IT this side of the millennium, Enterprise.com provides a rich and compelling set of concepts and ideas for managers in any industry to anticipate trends, make wise investment decisions, and harness the power of technology to achieve new levels of innovation and growth.
Jeff Papows is one of the most prominent voices in the information technology industry. He is a frequent commentator in the business media and keynote speaker at major conferences worldwide.