revised and updated edition

MANAGING TRANSITIONS

MAKING THE MOST OF CHANGE

William Bridges

"Calm, lucid and encouraging. Bridges' book remains a classic years after it first appeared - praise indeed in time of great change. His range of anecdotes and quotations is impressive, his arguments logical and persuasive."
Management Today

Directed at managers and employees in today's corporations, where change is necessary to revitalize and improve corporate performance, this guide addresses the fact that it is people that have to carry out the change. It not only talks about what should be done, but also shows how to do it, giving managers practical ways to bring everybody "on board".

Armed with this new information, managers will look at future changes in a new way, no longer anxious and hopeless, but rather looking at the opportunities. Wherever an organization makes a change, its people have to deal with: first, an ending; then, with a time in between the old and new that Bridges calls "the neutral zone"; and then, with a new beginning.

William Bridges talks about what is going on inside the people who have to make the change work, provides a sense of the emotional impact of change, and examines what can be done to keep it from disrupting the entire organization.

Now the definitive guide to dealing with change, this revised and updated edition contains new information and commentary on redundancies, corporate suspicion, and the increasing tumult in the business world.

William Bridges, PhD, is an internationally renowned consultant on work transitions - "the guru of the dejobbed workplace", as Across the Board called him. He travels widely to speak, lead workshops and consult with corporations. His clients include Pacific Bell, Intel, Procter & Gamble, Shell and McDonnell Douglas Astronautics. The Wall Street Journal has ranked him among the top ten independent executive development specialists in the United States. He is also the author of the classic Transitions.