bestseller
RETHINKING THE FUTURE
RETHINKING BUSINESS, PRINCIPLES, COMPETITION, CONTROL, LEADERSHIP, MARKETS AND THE WORLD
Edited by Rowan Gibson
"The distinguished contributors provide important conceptual components out of which the next business paradigm will be built. The pages teem with provocative, illuminating ideas, good questions, fresh insights, and alternative ways of thinking about the competitive/cooperative combat to come."
Alvin Toffler
"If you have ever wanted to look into a crystal ball and see the way of the future, this book is the one for you ... contains some fascinating insights."
Management Consultancy
This book is a meeting place of minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly-regarded business thinkers. Their cutting-edge thinking has helped to guide many thousands of corporations through the changing landscape of business. Now, in a series of original and inspiring contributions, they define the new paradigm that will revolutionise business and society in the 21st Century.
Everywhere we look today, powerful new forces are reshaping the world that we thought we knew. Traditional boundaries between industries, disciplines and countries are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world.
Rethinking The Future looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment. How they can learn to adapt to change and dramatically improve their performance. And how they should be 'managed', if at all.
Rethinking The Future gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. In fact, it represents an entire bookshelf condensed between two covers - a business education for the 21st Century. This is essential reading for anyone concerned with business success beyond the next quarter.
Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW and Philips.
Visit Rowan Gibson's website at http://www.RethinkingGroup.com.