bestseller

WHEN CULTURES COLLIDE

MANAGING SUCCESSFULLY ACROSS CULTURES

Richard D Lewis

"Nobody knows better than Richard Lewis, chairman of a company with offices in more than 30 countries, that people have different cultural characteristics that affect the way they do business ... An authoritative roadmap to navigating the world economy."
Wall Street Journal

"Instructive and highly entertaining, an invaluable insight for the global business manager ... highly recommended. As indispensable as your passport, in fact."
Chartered Secretary

Richard Lewis provides a truly global and practical guide to working and communicating across cultures. The successful managers of the 21st century will be the culturally sensitive ones.

There are penetrating insights into how different business cultures accord status, structure their organizations and view the role of leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the areas of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East.

He adds the often overlooked dimension of language - for example, how Japanese often react in a certain way because they are thinking in Japanese.

Richard D Lewis is chairman of Richard Lewis Communications, an international institute of crosscultural and language training with offices in over 30 countries. He founded the quarterly magazine "Cross Culture" in 1989 and he lectures across the world to 'blue chip' companies and government ministries. One of Britain's foremost linguists, he speaks 10 European and 2 Asiatic languages and spent 5 years in Japan where he was tutor to Empress Michiko and other members of the Japanese Imperial Family.

"This book is a valuable resource for all who travel... I found it absorbing and worthy of a place on the bedside table as well as the office shelf. Lewis has written a book that is serious but nonetheless accessible and should be congratulated on his achievement."
Professional Manager, May 2000

"...a truly global guide to working and communicating across cultures and countries, from Mexico to Malaysia, Belgium to Brazil. This book provides the tools to battle cultural insensitivity and gives a clear model for understanding."
Eurobusiness, May 2000

"A must-resource for businesses looking to expand beyond borders... The well-researched accounts cover everything from how countries view written contracts to what degree of emphasis should be placed on work time vs. playtime. Even for those uninterested in business, this easy-to-read resource offers fascinating insights into other cultures' views of leaders, status, work environment and marketing."
Today's Librarian, USA

Visit Richard Lewis's website at http://www.crossculture.com.