SELLING WITH NLP

REVOLUTIONARY NEW TECHNIQUES THAT WILL DOUBLE YOUR SALES VOLUME

Kerry Johnson

It wasn't too long ago that sales was seen as an adversarial relationship. Recently this attitude has seen a 180-degree change as the importance of the client's input to the sales process was acknowledged.

Now, the concept of knowing your client has been taken one dramatic step further. Kerry Johnson reveals the hidden techniques that top sales professionals unconsciously use and how you can master these simple but profound techniques by using NLP (Neuro Linguistic Programming), a series of powerful discoveries abbout behaviour, communication and trust. You will learn how to speak the language of the prospect's own mind.

This book presents an entirely new system of selling based on trust. The first section will teach you to become a detective of human behaviour: you will learn that people have different modes of thinking and how those modes affect their decision to buy. In the second section, you will learn specific selling techniques that you can apply in all situations. You will learn how to reinforce the trust you have gained and communicate with your clients on deeper, even more subtle, levels. Using both verbal and physical techniques, you will learn how to pace your sales meetings.

Kerry Johnson comes to sales with a unique background, having both a degree in psychology and experience as a professional tennis player on the Grand Prix Circuit. His sales, consulting and training activities have earned him national recognition by many Fortune 500 Companies.