bestseller

Second Edition

RIDING THE WAVES OF CULTURE

UNDERSTANDING CULTURAL DIVERSITY IN BUSINESS

Fons Trompenaars

"A MASTERPIECE."
Tom Peters

"A must read for all international/intercultural managers ... a powerful pioneering work that has gained the respect of corporate leaders around the world."
David Wigglesworth, Sietar International

This bestselling book aims to dispel the idea that there is only one way to manage and encourages readers to get to know their own culture before doing business with others.

With perception and wit, and using research involving 15,000 employees in 50 countries, Fons Trompenaars explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. He explains that there are seven key factors that affect how we deal with each other and that these dimensions combine to create four basic 'types' of corporate culture: the Family (eg Japan, Spain, Belgium); the Eiffel Tower (eg large French and German companies); the Guided Missile (eg US, UK); and the Incubator (eg start-up companies in Silicon Valley).

With many practical examples and fascinating case-studies, this ground breaking book brings new insights to the dilemma of reconciling corporate consistency with local conditions.

Fons Trompenaars is a leading authority on cultural diversity and was recently identified by the Financial Times as a "new star of the world's management seminar circuit". He is the managing director of the Centre for International Business Studies (CIBS), in the Netherlands, a consultancy and training organization for international management. In 1991 he was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).

If you are intersted in cross-cultural books you may like to visit the website of our sister company, The Intercultural Press: http://www.interculturalpress.com